- Competitive advertising profiling
- Multiple scenario analyses
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- Program objective
- Audience weightings
- Budget
- Ad unit
- Reach & frequency
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- Audience Profile
- Readership/ad exposure
- Cost efficiency
- Ad placement policy
- Association affiliation
- Method of receipt
- Issuance
- Editorial environment
- Special servi
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- MMSI Buying Model
- Schedule maintenance
- Monthly approvals
- Insertion orders/production specs
- Verbal requests
- Interface with publishers
- Interface with master agency
- Track proof of performance
- Billing/year-end adjustments
- Balance budget
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- Cost sensitivity analysis
- Master agency reports
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- Training
- Seminars
- Journal market review
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